Much of how users actually engage on the network is the same as on Twitter and Facebook. However, because circles force categorization of people, Google+ is far more easily customizable and allows a greater level of flexibility and dialed privacy. This would, in theory, allow users to enjoy the network with more people in more relevant ways. For example, you could share content specific to your professional network with people in that circle, while sharing the pictures of your kids to a more private circle, all from the same platform. Another feature that seems to be growing in popularity with users, marketers and brands alike is the Google+ Hangout. Hangouts can be public or invite-only and allow users to connect with one another with voice and video without needing to download any software. Google has also added communities, which appear to mirror Facebook's groups, giving additional functionality and interaction opportunity to the site.
Strategies and tactics for success.
Finding success on Google+ will—at least for now—be largely dependent on your audience and whether or not they have made the jump to this network. If they haven't, you'll need to either find a way to relevantly target the users that are there with your content in hopes of leveraging the benefits to your advantage, or you'll keep an eye on the network and test the waters here and there, waiting until your audience arrives to dive in.
Brainstorm: Gather and invite brand and product influencers into a specialized "community" where they are allowed and encouraged to have conversations with brand representatives. Use this as a forum for troubleshooting, gathering feedback, and generally engaging with particular influencers.
The increasing functionality of the network is exciting. With the addition of Communities, it is easy to see potential from a conversation and engagement perspective. As an added bonus, Google made it so your community can be tied to your brand page. Awesome.
Now the ability to add events through interactive posts to a brand page gives even more functionality. You can invite users to an event and notify them directly; when they RSVP, it will automatically be added to their calendar. Consider the impact here to both your online events and even those held at brick-and-mortar locations. Extending your offline events to your online and shareable audience could help net exponential reach (and ultimately attendance)!
Regardless of the platform, there are some universal truths to social media marketing for businesses that will hold true on Google+ as well. It's important to spend time clearly identifying the objectives you are trying to meet. Having these goals laid out will give you a way to measure your success, making the rest of your effort far easier.
Promote Google+ pages in other platforms:
Leverage your other channels (social and otherwise) to increase visibility to your burgeoning page. This increased visibility will help build the community there while also presenting an integrated front.
The G+ community responds well to imagery, particularly professional photography. Social is a channel that rewards authenticity, though, so mix some more "homegrown" media in with the highly-polished brand imagery.
Use the * and _ and other operators in conjunction with paragraph spacing and post layout to call attention to your content and make it more professional and appealing to your audience. And don't forget to tag relevant people using "+" and their name.
Find and befriend tastemakers:
It is easy to find key influencers on G+. It's still a smallish community where it may be easier to get the attention of and build relationships with influencers in your space. Tread lightly though; don't spam and always be respectful.
What success looks like
Though many companies initially delayed their efforts on Google+, there are many that stand out as shining examples, and they have the +1s to prove it. Here are a few of our favorites:
MATLAB: A company that helps coding professionals better use their respective languages, MATLAB continuously provides its community with educational tools. They share content from their six blogs and numerous webinar series, offering an official certification program and general advocacy to grow the coding profession. Additionally, they reach out to audiences speaking both English and Japanese.
RedBull: The varied content that RedBull shares on Google+ is a great example of how to think horizontally about your brand and what it means to engage with consumers. In every post, the brand appeals to interests that exemplify what it means to be a part of the RedBull community and a RedBull drinker. You will not see posts about the product itself, its attributes, or even direct value propositions. What you will find is exciting images of extreme sports stars, video content about risk-taking, and even engaging music videos.
Asos: Asos does a great job of highlighting highly-engaging and interesting content on its page. The best part? They are present and accounted for in the comments. While many comments on Google+ can be spammy and add little value, the brand clearly monitors the page and reads through the replies to help grow their community. This gives the user a reason to actually reach out and converse with the brand and follow them.
King Arthur Flour: It's the little flour company that could. A once small and regional flour company has been able to blossom on the web. One of the tactics they're using and seeing impressive success with is engaging on Google+. Sharing lots of recipes and using delicious pictures gets a lot of people talking. You'll notice that they put a lot of effort behind their yummy content!
Etiquette tips and guidelines
Inexperience doesn't have to be a drawback when you're building your circles. If you keep your conduct classy, you'll have no trouble earning the respect of your audience. These tips will get you started.
Add value: Create good stuff. While trite, it is true. Giving people something to get excited about and a reason to want to follow you is the best way to grow your community. Google+ allows you to target who gets to see your content if you wish, so use that tool to your advantage and get creative. Can you create a special circle just for your top influencers and advocates? You betcha! The sky's the limit!
Engage: If you're putting out quality content and giving people a reason and opportunity to engage with you, you must be there to back-up that conversation. Be there to get involved, address questions, and add to the conversation.
Respond: If a follower takes the time out of their day to ask a question, come to you for help, or even just share something with your brand, it is simply the right thing to do to engage and respond to them. Don't ever leave them hanging. The only thing worse than not being present in a conversation is being around and ignoring half of it.
Frequency and scheduling: As with other platforms, timing is important with your posts on Google+. It's a little easier here because of the built-in filtering that circles offer, but like other networks, you'll need to figure out the optimal times and frequency for posting to your Google+ page. Currently, there is no way to pre-scheduled posts in Google+, except through a Chrome extension called Do Share or third-party tools such as Sprout Social or Buffer. Do beware, though, that not all third-party tools allow for formatting.
Don't spam: Google+ is no different with regard to spam. There are even unique ways to bother people on Google+. For example, when "events" were introduced, there were waves of complaints coming from users who had felt as though they had been spammed by those trying out the feature. Users can share a post directly with groups of people sending them specific notifications of that post, or even via email, as opposed to simply showing up in their feed, a feature susceptible to spam. The "communities" feature attracts shameless spammers, too. These features must be used very thoughtfully to avoid annoying your audience. As with all social networks, Google+ will surely adapt to prevent some of these issues over time. In the meantime, avoid exploiting them for the sake of reach. You will be sacrificing authority and the respect of your community.
+Name: If you want to call out another Google+ page or person, you can directly link to their Google+ page (which notifies them that you're talking about them) by putting a + and then typing their name. (Google+ will help you with a drop-down.) This is similar to the @ symbol in Twitter, and helps make whom you're addressing clear to everyone. Definitely try to include author names when you post blogs, so they can engage with commenters too.
Notifications: As a page manager, you'll see the infamous Google+ notification bell on the righthand side of your screen. This will show you all of mentions of your brand on Google+, shared posts, new circlers, or community invites. To keep track of which ones you've already paid attention to and engaged with, you can x them out on by hovering on the right side of the individual notification box.
Mailchimp is a tool for sending emails in bulk. This tool is useful for telling blog customers that we have published a new post. Hopefully, after they open the email and find out that there is a new post, then they will visit the blog and read the post. Automatic, add page view. A tool like this is found on the internet. Starting from free, to paid. If you visit a western blog or speak English, a pop-up will usually appear that offers to become a subscriber for the blog.
Mailchimp offers a free package for accounts that have subscribers under 2000 and free email delivery of 12,000 emails per month. This free version does not include the autoresponders feature. Therefore it is very suitable for novice bloggers. Register for MailChimp How to register as usual, by creating a username, password and secret question. Username and full address must also be entered to avoid violations regarding spam. The mailing address must be posted under the newsletter.
How it works Mailchimp Mailchimp sends one type of email to many email addresses that have been registered or collected as subscribers. In addition, this tool provides an opportunity for mass email recipients to unsubscribe by clicking unsubscribe. MailChimp Dashboard Like other tools, at Mailchimp has a dashboard as the center for creating subscriber lists, designing e-mail formats and sending e-mails. Mailchimp will tell us how many e-mails were sent by the recipient. Creating a Subscriber List
A list of subscribers must be made before the user sends his campaign email or makes a subscribe form to place on their website. Email address added manually. You can also import mailchimp the e-mail address in your e-mail, of course with the permission of the person who will be imported. Always pay attention to email marketing and legal etiquette regarding spam. If they do not give permission to be registered as the recipient of your email, it can be done by sending them a special email to subscribe. If your account is often considered spam, the account will be blocked as a result.
Make a Form Visitors to the website must register with the newsletter via email. First, make a form as usual. Then design the shape and the last can be divided in three ways, namely: Mailchimp provides a separate URL so that it can be disseminated via Twitter, Facebook, Google+ and other social media. An HTML link, can be placed at the end of the document. The last option is to create an HTML code to create a subscribe form that can be placed in the blog sidebar as a widget. Send an Email
After someone registers as a subscriber, you can start creating an ad campaign. From the dashboard, choose step 3 Make a campaign name and an explanatory line about your email. Mailchimp offers a line of sentences as the subject. Email form design. Choose one of the available templates and apply one of them as the form of email to be sent. Some have been mobile versions. If in doubt about the form, newsletter samples are available for guidance. Choose a two-column template that is drop-and-drag as a newsletter design. The way to make it is very easy. A preview is also available if you want to see how the email looks like. Also available is a feature to zoom in or out of an image (if an image is included in the e-mail).